Having a numerical value instead of a general idea can help you better track your success. Be Specific: A specific goal for your About Us page might be to reach 50 visitors to this page per day.Having goals for your About Us page is a great start, but how will you know if you reach them? The best way to ensure you achieve your About Us page goals involves setting specific and measurable targets with tangible timelines and relevance. Check out our Best Website Builder review to learn more. Using the right website builder for your business can make all the difference. Your answers to these questions will help guide you toward crafting the About Us information most useful and engaging to your target audience.Īfter answering these questions, it’s time to connect your About Us page goals to a tangible way of measuring progress toward achieving them. What kind of growth and engagement do you want? Besides providing background information on you and your business, what other kind of engagement could your About Us page also include? Do you have a blog page that could fill in more details on what you provide? Would you like visitors to sign up for a newsletter to receive updates from your business? Would having them follow your business on social media continue to provide more useful information about you and your brand? This is a good time to consider how you’d like customers to return to your site and continue to engage with you and your company.Having a solid grasp of what you do and offer will better prepare you to construct a successful About Us page. If you instead run a service-based business like a personal trainer does, visitors to your website and About Me page will want to know about your background and what led you to offering this service. Do you have a product unique to you and your business? If so, your customers likely will want to hear the story behind how you came up with this item. What kind of goods or services do you provide? Knowing what type of products and services you offer also will help you better understand what to include on your About Us page.Understanding the size and scope of your business will help give you a better grasp of what to include on this page. Do you instead already run a successful restaurant that recently experienced a bit of growth and change? In that case, updating your About Us page can help reconnect you to your target audience. Do you plan to launch a side hustle that might become your full-time business one day? If so, the story behind this journey will help inspire your About Us page. What type of business do you have? This information is vital to what your About Us page should include.Here are some good questions to ask yourself to help you determine your About Us page goals:
Of course, these goals will vary from business to business, which is why it’s key to find goals that fit your brand so you can achieve measurable success. As straightforward as the goals of an About Us page may seem, it’s still worth taking the time to review how what goes into this page supports your business’s purpose and your overall website goals.
0 kommentar(er)
